Some of our Marketing packages include a Local Report document that is emailed to you as a PDF on a monthly basis. The purpose of the Monthly Local Report is to inform you on metrics relating to new business reviews, specific user actions that may convert a customer, and web traffic that has been generated by the marketing efforts attached to your marketing subscription.
Please use the lettered points and screenshot below to learn more about what each section of your Monthly Local Report means to your business:
| (A) Business Name and Report Period - This area displays the business name and the time period from which the results were taken. |
| (B) Views on Map - How many times a person saw your business listing in a Google map search. |
| (C) Views on Search - How many times a person saw your business listing in a Google web search. |
| (D) Direct - The number of customers who find your listing after searching for your business name or address. |
| (E) Discovery - The number of customers who find your listing after searching for a category, product, or service. |
| (F) Get Directions - The number of people who found your local listing and clicked "Get Directions" to the business. |
| (G) Phone Calls - The number of people who clicked on the phone number on the local listing profiles. |
| (H) Website Clicks - The number of people who clicked the link to your website from a local listing profile. |
| (I) Total Reviews - The total number of reviews that you received from your customers. |
| (J) Average Rating - The average rating received from your customers. |
| (K) Google Phone Calls by Hour - This chart is an hour-by-hour breakdown of all the phone calls that came from the Google listing. This mostly comes from people on smartphones who click on the phone number on the Google listing. |
