Optimizing the encoding of your video will help to display the best quality of your video and allow your viewers to have the smoothest playback.
These links are helpful guides if you are looking to export your encoded video to the optimum setting for web:
Youtube
https://support.google.com/youtube/answer/1722171?hl=en
Vimeo
https://vimeo.com/blog/post/the-ins-and-outs-of-video-encoding
These are common web encoding settings:
Container: MP4
Video Codec: H.264
Audio Codec: AAC
Frame rates: 24, 25, 30, 48, 50, 60
Aspect ratio: 16:9
Video Bitrate:
| Type | Video Bitrate, Standard Frame Rate (24, 25, 30) | Video Bitrate, High Frame Rate (48, 50, 60) |
|---|---|---|
| 2160p (4k) | 35-45 Mbps | 53-68 Mbps |
| 1440p (2k) | 16 Mbps | 24 Mbps |
| 1080p | 8 Mbps | 12 Mbps |
| 720p | 5 Mbps | 7.5 Mbps |
| 480p | 2.5 Mbps | 4 Mbps |
| 360p | 1 Mbps | 1.5 Mbps |
Audio Bitrate:
| Type | Audio Bitrate |
|---|---|
| Mono | 128 kbps |
| Stereo | 384 kbps |
| 5.1 | 512 kbps |